Selected work

Projects that create real business impact.

A selection of platforms, systems and transformations I’ve helped build and deliver. Each project is explicit about what I led, built and contributed.

Showing 12 projects

Anonymised Nexus Director's Brief dashboard

Platforms & Products

LiveReliable first version in ~1 month; iterated since

Nexus Marketing Intelligence

An in-house intelligence platform linking acquisition to monetisation — automated reporting, keyword-level attribution and historical-performance lead scoring.

SalesforceMarketing CloudGoogle Ads

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Prop Sourcing App listing in the Apple App Store

Platforms & Products

LiveOne of three equal contributors; owned mobile app delivery

Prop Sourcing SaaS Platform

A collaborative product letting investors discover, analyse, offer on and reserve below-market-value properties without waiting for office hours.

Web appCapacitorFirebase

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Business Transformation

LiveApproximately 12 months

Salesforce Transformation

A company-wide programme replacing Zoho, Alto and spreadsheets with connected Salesforce workflows across every department.

SalesforceProcess designData migration

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Salesforce Marketing Cloud Journey Builder interface

AI & Automation

LiveAbout 2–3 months

Lifecycle Automation on Marketing Cloud

Hands-on setup of Salesforce Marketing Cloud, replacing Mailchimp, Textlocal and Zapier with integrated, segmented lifecycle journeys.

Marketing CloudSalesforceSQL

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Anonymised Nexus AI Call Coaching team overview

AI & Automation

LiveBuilt independently, with iterative feedback from the Sales Team Manager

Nexus AI Call Coaching

AI evaluation of sales call transcripts with criteria scores, summaries, review flags and coaching suggestions, plus KPI dashboards.

LLMsCall transcriptsDashboards

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Anonymised Nexus Dialler active-call workspace

AI & Automation

Pilot / testingInitial version in about three weeks

Nexus Dialler

A Salesforce-connected calling workspace with AI lead summaries and click-to-dial through 3CX — currently in testing ahead of a broader pilot.

AI WhatsApp Re-engagement

An AI-driven WhatsApp flow that re-engages leads by status, handles replies against clear objectives and creates Salesforce callback tasks with context.

WatiClaudeSalesforce

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