Building businesses that work better.

Promoted to Marketing Director, I took on a greater responsibility for the companies commercial performance, strategic planning, financial forecasting and business-wide improvement, alongside everything within the marketing function. My role expanded into technology development, automation to reduce administrative burden, reduce overheads, along with the company owners and senior leadership with the goal of improving efficiency, visibility and profitability.

Key responsibilities and achievements include:

• Board Level Strategy & Reporting: Participate in board-level discussions covering business performance, financial forecasting, marketing investment and strategic priorities. Responsible for planning and allocating marketing budgets against commercial objectives, analysing acquisition costs, conversion performance and revenue outcomes to support informed decision-making.
• SaaS Launch, Development & Mobile App: Part of a team of three I was responsible for developing a property investment SaaS platform “Prop Sourcing” from concept to launch. I contributed across development, UX, customer communication, and third party integration like Resend, WhatsApp, Onfido, Firebase, and more. Personally took the responsibility for bringing the platform to iOS and Android, learning and implementing Capacitor, Xcode and Android Studio to build, test and release the mobile applications along with IAP and Push Notifications.
• Marketing Intelligence System: Starting with building out Datorama, later transitioning to conceiving and independently building a centralised marketing intelligence platform integrating data from Salesforce, Google Ads, Google Search Console, Google Ads, Bing Ads & more and mixing that with LLMs to pull and analyse data in seconds. Developed capabilities including campaign and keyword-level attribution, lead quality analysis, AI-assisted lead scoring, advanced PPC budget pacing and automated performance reporting. The platform gives senior stakeholders a clearer understanding of acquisition performance and commercial return, reducing reporting processes that previously took hours or days to minutes by automatically sending update emails.
• Dialler & Sales Technology: Independently developed a Salesforce-integrated dialler platform, progressing from concept to a working test environment in approximately three weeks. Built around 3CX integration, the system introduces click-to-dial functionality, automated call information capture and AI-generated call summaries, with the longer-term objective of incorporating live transcription and real-time coaching. Designed to reduce administrative work for sales team, improve CRM data quality and create a more connected sales workflow.
• Salesforce Development & Financial Visibility: I’ve continued to oversee the development of Salesforce beyond what it was initially implement for, it role has become central to business management. We have implemented complete financial data, reporting and integrated with accounting systems to provide senior leadership with reliable visibility of full fat revenue, costs and budget. This helps establish accessible reporting 24/7 from anywhere, reducing dependancy on the manual management of the information.
• AI & Business Process Automation: Identified operational bottlenecks across marketing, sales and administration, designing and implementing automated solutions to reduce repetitive work and improve efficiency. This has included AI-powered customer re-engagement through WhatsApp, automated lead analysis, call quality assessment and internal workflow tools, combining modern development platforms with existing business systems.
• Sales Performance & AI Call Coaching: Developed an AI-assisted call coaching solution within the intelligence platform that uses transcripts to assess conversations against defined quality criteria and generate a score card that provides coaching opportunities, with reporting on individual performance against KPIs and spots trends. Allowing the Sales team leader to quickly identify areas to work on, and even specific calls of missed opportunities.
• Marketing Leadership & Agency Management: Retained strategic responsibility for marketing performance across multiple brands, managing specialist agencies and external resources alongside internal capability. Oversaw SEO strategy, paid acquisition performance, content, customer communications and conversion optimisation, ensuring activity remained aligned with commercial priorities and budget requirements.

Promoted to Marketing Manager it became my responsibility to oversee the wider marketing function, recruit and develop a team, improve lead performance and introduce new systems to support a growing company. During this role is when it evolved beyond traditional marketing management, moving into technology, reporting, automation and implementing business wide systems.

Key responsibilities and achievements in the role include:

• Team Development & Leadership: Building and managing a multidisciplinary team of seven overseeing SEO, PPC, Content, PR, Brand and design whilst also co-ordinating the overall strategy and performance across all channels.
• Advancing Intelligence & Reporting: Developed an early centralised reporting platform, integrating Zoho CRM data with Google Sheets through Zapier and combining acquisition costs and analytics through Supermetrics. Provided senior leadership with accessible, regularly updated visibility of lead performance, marketing investment and acquisition trends.
• Mail & Automation: Introduced automated marketing campaigns using Google Sheets, Zapier and Mailchimp, later progressing to Salesforce Marketing Cloud. Developed and managed weekly email campaigns, lead re-engagement programmes and automated nurturing journeys to improve communication throughout the customer lifecycle.
• CRM Build: Championed and managed the company-wide transition from Zoho, Alto and disconnected spreadsheets to Salesforce. Helped establish a unified view of the customer journey, connecting initial acquisition through to eventual monetisation and providing commercial visibility that had previously been unavailable.
• Website Transformation & Conversion Optimisation: Managed the marketing team's involvement in migrating the company website rebuild from October CMS to Storyblok, working alongside in-house designers, content and SEO and external developers to modernise the user experience, improve the quotation journey and increase conversion effectiveness. Greater internal control over website content and functionality also reduced reliance on external development resources.
• WordPress Builds: Independently designed and developed WordPress websites for two subsidiary businesses. The Property Sourcing Company focused on lead generation, supported by SEO-optimised landing pages, while The Property Selling Company required a more complex build, incorporating Property Hive to dynamically display live property listings directly on the website.
• Paid Media Strategy & Optimisation: Oversaw significant changes to PPC strategies across multiple brands, introducing and testing hyperlocal campaigns, postcode exclusions and data-led targeting approaches. Used acquisition and conversion performance data to refine campaign strategy, improve efficiency and inform budget allocation.

Joining the company with essentially a blank canvas when it came to SEO, I took full ownership of developing and implementing a complete SEO strategy from the ground up. The core object was to establish organic as a sustainable and high performing acquisition channel reducing the reliance on paid advertising.

Key responsibilities and achievements in the role include:

• Content Strategy: One of the most important things to build out initially was core service pages, location-specific landing pages, news content and competitor pages to start ranking for competitive lead driving keywords, and start generating enquiries.
• Technical SEO: There where several fundamental issues with the website when I took over, it needs all the basics put in place including fixing 404s, implementing schema, XML sitemap, reducing load times and nested main navigation.
• Link Building: Planned and executed a link-building strategy, working on foundational link building, outreach and PR to strengthen domain authority and compete with more established domains.
• CRO: Implemented Hotjar to monitor and work on CRO improvements across key landing pages, maximising the conversion rate of visitors and using Optimizely to split test (A/B).
• Performance & Strategy: Continual reporting on ranking performance and domain authority with SEMRush & Ahrefs, analysing progress to spot and refine ranking opportunities.

Over my time in the role I established the SEO channel for the business as the highest-converting acquisition channel, driving hundreds of organic leads and significantly reducing paid cost and reliance.

I co-founded Digimush with Charlie Pickles to make professional websites and digital solutions more accessible to small businesses. The business combines our experience in marketing, website development and technology to provide high-quality websites without the traditional upfront build cost associated with a subscription website.

Key responsibilities and contributions

• Developing the brand identity, positioning and website.
• Planning and executing marketing activity, including paid advertising and social media.
• Designing and building client websites using modern development tools.
• Working with clients to translate business requirements into practical digital solutions.
• Implementing technical SEO, performance optimisation and structured data.
• Managing domains, DNS, deployment and email configuration.
• Developing efficient processes for delivering and maintaining websites.

Digimush is also an opportunity to put new technologies and development approaches into practice, applying what I’ve learned throughout my career to building a business of my own.

Responsible for developing and implementing organic search strategies, with a focus on technical performance, content and conversion growth. The role involved identifying opportunities to improve website visibility, addressing technical limitations and developing content strategies that delivered measurable commercial results.

Key responsibilities and contributions

• Developing and implementing SEO strategies across multiple websites.
• Leading technical SEO improvements and site performance initiatives.
• Supporting HTTPS migration and website optimisation.
• Developing content strategies to improve search visibility and generate additional conversions.
• Identifying and developing strategic partnership opportunities.
• Improving website speed, usability and technical foundations.
• Monitoring organic performance and translating data into actionable improvements.

This role strengthened my focus on measurable results and connecting technical marketing improvements to commercial performance.

Promoted into a strategic role, working on SEO programmes for major clients and translating technical analysis into wider search strategies.

Key responsibilities and contributions

• Developing organic search strategies informed by technical audits, data and commercial priorities.
• Identifying opportunities for improvements across website architecture, content and search performance.
• Working with client teams to communicate findings and prioritise recommendations.
• Supporting complex website changes and migrations.
• Developing reporting and analysis to inform strategic decisions.
• Supporting and mentoring colleagues.

Joined Branded3 to deepen my technical SEO experience within a specialist digital agency environment.

Key responsibilities and contributions

• Conducting technical website audits and identifying issues affecting organic performance.
• Supporting website migrations and technical SEO projects.
• Analysing website performance using search and analytics data.
• Working with Google APIs to develop reporting and data analysis processes.
• Creating Excel VBA tools to automate repetitive tasks and improve efficiency.
• Collaborating with technical and account teams to implement SEO recommendations.

Working in an agency environment gave me exposure to complex websites, major brands and a broad range of technical challenges. It also helped develop my interest in using technology to make repetitive work more efficient.

Worked across a range of client accounts, supporting organic search and wider digital marketing performance.

Key responsibilities and contributions

• SEO strategy and implementation.
• Keyword research and on-page optimisation.
• Content development and optimisation.
• Link building and digital outreach.
• Conversion rate optimisation.
• Website performance analysis and reporting.
• Managing client relationships and communicating campaign progress.

The role provided valuable agency experience, combining hands-on technical work with client communication and commercially focused marketing activity.

My first professional role in digital marketing, where I developed the foundations of my SEO and website management experience.

Key responsibilities and contributions

• Maintaining and updating website content through WordPress.
• Learning and applying SEO principles.
• Supporting website optimisation and online visibility.
• Assisting with digital marketing activity.
• Developing practical skills in website management and search performance.

This was where my interest in how websites work — and how they can be improved — really began.