Lab / Free interactive tools

A place to test the thinking.

Useful, deterministic tools for exploring commercial scenarios. No accounts, no email gates and no data sent to a server.

01

Marketing & commercial forecasting

Model a fixed commercial funnel from spend and leads through to revenue, gross profit and net contribution.

Live calculations · Scenario comparison · JSON exportOpen tool
02

Visual marketing automation builder

Build a connected workflow, validate its logic and run a fictional contact through it step by step.

Visual editor · Simulation · Local save & JSONOpen tool
03

PPC budget pacing

Compare actual spend with a weighted delivery plan and calculate the pace needed for the rest of the month.

Weighted schedules · UK holidays · CSV & JSONOpen tool
04

Secure & memorable password generator

Generate cryptographically random passwords or long, usable passphrases made from real words — entirely on your device.

Random & memorable modes · Strength estimate · One-click copyOpen tool

A clear boundary

These are thinking tools, not predictions or live integrations.

The calculations are transparent, the assumptions are visible, and automation simulation never sends a message or changes a real system.