Interactive Lab

PPC Budget Pacing Tool

Start with the essentials, then optionally weight delivery by schedule, weekends, bank holidays and blackout dates.

Runs in your browser. Nothing is sent, saved remotely or connected to a live platform.

Core inputs

MonthMonthly budget£Spend to date£Reporting dateCurrent daily spend Optional; leave 0 to use observed run-rate£Reporting date is a complete day

Advanced settings Optional

Ad-active weekdays

Daily operating hoursWeekend weight

Exclude England & Wales bank holidays (maintained list, 2025–2027)Add blackout date

Expected spend to date£8,226

Budget remaining£7,800

Recommended daily spend£557Average across eligible remaining days

Projected month end£13,129

Projected variance-£1,871

Eligible days remaining14

ExpectedActualProjected

Day 1Day 31

Recommendation

Spend is behind the expected pace. Consider raising daily caps or broadening targeting.

At the current rate you are projected to underspend by month end.

Assumptions used

Reporting date counted as a complete day.
Expected pace distributes the budget across eligible days in proportion to their weight.
Projection extends the run-rate observed so far.
Bank holidays are treated as normal days.

Remaining budget is distributed in proportion to eligible weighted delivery units. Results are planning guidance, not a guarantee of platform delivery.